Finding a unicorn is nearly impossible, it a lot like finding a 4-leaf clover. However if you find more than you, you are considered a UNICORN BREEDER or UNICORN FARMER and that is what happens when high-capacity people work together and win with a common goal!

What is a Unicorn?

The term “unicorn” in the business context refers to a privately held startup company that has reached a valuation of $1 billion or more. The term was coined by venture capitalist Aileen Lee in 2013 and draws upon the mythical creature to symbolize the statistical rarity of such successful ventures.

Reaching unicorn status is often considered a significant milestone for startups, signifying strong market validation and growth potential. It’s worth noting that while a high valuation indicates strong investor confidence and financial prospects, it doesn’t guarantee the long-term success of the company.

Unicorns span multiple industries, including technology, healthcare, energy, and consumer goods, among others. They typically achieve their high valuations through rapid growth, often facilitated by innovative technologies, disruptive business models, or unique product-market fit.

How does a Unicorn get its value if it is a start-up?

A unicorn, which is a startup valued at $1 billion or more, derives its high valuation from a variety of factors that indicate strong future potential and present robust growth metrics. Here’s how some of the data and working concepts mentioned earlier might contribute to a startup achieving unicorn status:

Strong Financial Metrics

  1. High-Value Contracts: Having high-value contracts (like $400,000/month as mentioned in our example) can significantly increase a startup’s valuation. These contracts can offer a stable, recurring revenue stream that is attractive to investors.
  2. Gross Margin: A high gross margin (28% in our case) indicates operational efficiency and the ability to scale. It also suggests a strong value proposition where customers are willing to pay a premium over costs.
  3. Renewal Rates: High renewal rates (95% in our case) signify strong customer retention and satisfaction, reducing customer acquisition costs over the long term.
  4. Customer Lifetime Value (LTV): A high LTV ($26,880,000 per customer with a 95% renewal rate) indicates how much value a customer will bring over the entire span of their relationship with the startup. A high LTV to Customer Acquisition Cost (CAC) ratio is particularly attractive to investors.

Market Validation

  1. Target Customers: A unicorn often targets large, lucrative markets, such as large enterprises, government agencies, or healthcare providers, that are willing to enter into high-value contracts.
  2. Product-Market Fit: A startup that solves a critical problem for its target market is more likely to attract high-value contracts and achieve high renewal rates.
  3. Scalability: The startup should have a business model that can scale efficiently. This is often enabled through technology and operational excellence.

Competitive Advantage

  1. Innovation: The startup’s product or service often includes innovative features or technologies that give it a competitive edge.
  2. Barriers to Entry: Intellectual property, network effects, or unique expertise can make it difficult for competitors to easily enter the market.

Investor Confidence

  1. Track Record: Achieving key milestones, like specific numbers of contracts or revenue targets, can boost investor confidence.
  2. Management Team: A strong management team with a proven track record can also significantly boost valuation.
  3. Market Timing: Being in the right market at the right time can lead to rapid customer adoption and revenue growth.

In summary, a unicorn startup achieves its high valuation through a combination of strong financial performance, market validation, competitive advantages, and investor confidence. These factors collectively contribute to the startup’s ability to scale rapidly and sustainably, making it attractive for high valuations.

Popular UNICORNS from the last 10 years you might know!

some popular unicorns from the last decade, sorted by their respective industries. Keep in mind that the startup landscape is highly dynamic, and my information is current up to January 2022.

AirbnbTravel & Hospitality
ByteDance (TikTok)Social Media & Tech
SnowflakeCloud Computing
PalantirBig Data
DoorDashFood Delivery
RobinhoodFinancial Services
Zoom VideoVideo Communication
UiPathAutomation Software
SlackEnterprise Software
Epic GamesVideo Games
WeWorkReal Estate
Didi ChuxingTransportation
PelotonFitness & Health
Unity TechnologiesSoftware

This list is by no means exhaustive but should give you a broad overview of unicorns across different industries. Note that some of these companies have since gone public, but they achieved unicorn status while they were still privately held.

Lesser-known unicorns from various industries, based on data available up to January 2022:

FigmaDesign Software
Cockroach LabsDatabase Technology
Ginkgo BioworksBiotechnology
CanvaGraphic Design
TransferWise (Wise)FinTech
HashiCorpCloud Infrastructure
Bill.comFinancial Software
TaniumEndpoint Security
ToastRestaurant Software
OutreachSales Engagement
BenchlingLife Sciences Software
DruvaCloud Data Protection
LatticeHR Tech
MoveworksAI/Enterprise Software
People.aiAI/Marketing Automation

Like the previous list, this is not an exhaustive overview, but it should give you an idea of the diversity and innovative niches within which lesser-known unicorns operate. Note that the status of these companies as unicorns can change over time due to various factors like additional funding rounds, exits, or changes in valuation.


As of my last update in January 2022, there are several startups that are “on the rise” and considered to be nearing unicorn status, based on their rapid growth, strong investor backing, and market potential. Here’s a brief list by industry, although it’s worth noting that the startup landscape is highly dynamic:


  • Notion: Productivity software
  • Superhuman: Email client

Healthcare & Biotech

  • Tempus: AI-driven personalized medicine
  • CureMetrix: AI for mammography

Financial Technology (FinTech)

  • Chime: Online banking
  • Tala: Microloans for emerging markets


  • Grove Collaborative: Eco-friendly household products
  • Papier: Custom stationery


  • Darktrace: AI-driven cybersecurity
  • ZeroFox: Social media & digital protection

Artificial Intelligence & Machine Learning

  • DataRobot: Automated machine learning
  • OpenAI: Artificial intelligence research
  • KeyWordCalls :Solving for profit by reducing operational costs, and enterprise expenses and creating preputual Cost per Acquisition reduction engine.

Food Technology

  • Impossible Foods: Plant-based meat
  • Memphis Meats: Lab-grown meat

Transportation & Logistics

  • Aurora: Self-driving technology
  • Flock Freight: Logistics optimization

Enterprise Software

  • Loom: Video messaging for work
  • Work operating system
  • AI & Machine Learning

Remember that achieving unicorn status is highly dependent on various factors like market conditions, competitive landscape, and investor sentiment. Therefore, it’s not guaranteed that these companies will reach the $1 billion valuation that designates a unicorn.


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